Job Tittle: GM DATA/VAS MARKETING DEPARTMENT: Marketing and Strategy
Job Location: Lagos
JOB DESCRIPTION:
•Lead the formulation and execution of MTNN’s Value Added Service (VAS; i.e. BREW ,WAP & Data (SMS, MMS, GPRS & Internet services)) strategy development, implementation, monitoring and reporting
•Drive all aspects of VAS marketing strategy including promotions and communications
•Meet revenue targets for Contribution of VAS towards total company revenue penetration & usage of services
•Seek and identify new markets, conduct market analysis and report revenue generating opportunities based on competitive landscape and customer demands to Management
•Effectively use all available promotional tools to ensure the above work closely with the central team & vendors to localize products, content and promotion
•Co-ordinate with various internal departments technical VAS, Customer Service & IS/billing for a smooth & speedier deployment of services and regular operations
•Implement common national operations processes for speedier deployment of services
•Develop and implement VSA marketing plans, including making decisions on:
-Market strategy.
-Product (in conjunction with product development team)
-Pricing (in conjunction with business intelligence team)
-Advertising (in conjunction with Master brand)
-Sponsorship (in conjunction with master brand)
-Promotions, and
-Channel support / retail visibility (in store and out store (in conjunction with S&D)
•Lead the evaluation of 3rd party suppliers, vendors/ service providers and actively participate in business negotiations in the deployment of VAS products
•Establish the framework for managing cross functional issues in S&D, NWG, CR and IS
JOB CONDITIONS: Frequent international and national travel Long work hours Drivers License Modern working tools (including iPad etc)
REPORTING TO : Chief Marketing Officer
REQUIRED SKILLS:
•A first degree in in marketing or any other social science / science discipline
• A Masters Degree in Business Administration (MBA) or any other relevant post graduate degree
•15 years’ work experience which includes
•8 years experience at a managerial level
•6 years marketing management experience in a telecommunications/ technology related environment,
•In-depth experience in product marketing of VAS offerings
•Strategic experience in collaborating with and influencing both internal and external stakeholders
•A good understanding of systems, networks and mobile telecoms and mobile applications
Employment Type: Permanent
Job Qualification:
degree in in marketing or any other social science / science discipline A Masters Degree in Business Administration (MBA) or any other relevant post graduate degree
Deadline: 19th Sept, 2012
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